Market Commentary > Our New Brand!

Our New Brand!

May 23, 2019

We are pleased to introduce a new brand identity and logo for Heritage Cooperative. With a rich history that dates back 100 years, the primary purpose of the merger between the legacy companies was to build an even stronger cooperative for our members, customers and employees. The new logo reflects that unification; with a common mission, vision and values, across all of our divisions. To support that message, the sub-brands of Heritage Cooperative are also receiving a design makeover, which will share common elements with the main logo.

We created the design to match our core values with the members and customers we serve. The circle represents the unity of both legacy companies post-merger and the four connecting core values of Heritage Cooperative.

The new, Heritage Cooperative website is the first use of the logo. However, you will soon begin to see this logo used more and more throughout our business and communications. The replacement of all logos on locations, equipment, clothing, products, etc., will happen over a span of time and in several phases. Please keep in mind that our business structure and services have not changed, simply our logo.

Download to see our new brand line and to view our new mission & vision statement, along with our brand values!
Click Here


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