Company News > Our New Brand!

Our New Brand!

May 23, 2019

We are pleased to introduce a new visual brand identity for Heritage Cooperative. With a rich history that dates back 100 years, today's Heritage Cooperative is the result of a merger between two legacy companies, building an even stronger cooperative for our members, customers and employees. The new Heritage Cooperative logo reflects that unification - with a common mission, vision and values across all of our divisions.

We created the design to match our core values with the members and customers we serve. The circle represents the unity of both legacy companies post-merger and the four connecting core values of Heritage Cooperative. The sub-brands of Heritage Cooperative also received a design makeover, sharing common elements with the primary logo.

Download to see our new brand line and to view our new mission & vision statement, along with our brand values!
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